Isobar brings people and brands together like never before.
Isobar is a global communications agency with digital at its heart. We create solutions for brands that are idea-led, technology-advanced, and media enabled.
We create work that is effective and category-defining; that change business, culture and behaviour; that is irresistible to the eyes of consumers. As the global home for the world's finest digital pioneers with solid and diverse skill sets across creative, planning, technology and measurement, we are passionate in helping brands to win in today's convergent consumer world.
Our purpose is to bring people and brands together like never before.
We are born digital — and global.
The Isobar agency network create digital marketing and communication assets for clients, incorporating creative, planning, technology and data services. This establishes a unique global full service capability for clients, delivered by just over 2,000 people in 30 countries.
Isobar's new global management team:
Pedro Cabral: Chairman, based in Sao Paulo
Jean Lin: Global Chief Strategy Officer, based in Shanghai
Niku Banaie: Global Chief Innovation Officer, based in London
Mark Cridge: Global Managing Director, based in London
Isobar is part of the Aegis Media Group and locally we are a part of Aegis Media Finland.
A brief history
In early 2003 when the internet industry was still reeling from the dot com bust, Aegis created a specialist division to build a truly global, full service digital marketing network. That decision was born of a vision and conviction that digital was the future of media.
The division was branded Isobar on 5 July 2004 and consisted of 200 people and the vision to create something very different in marketing services; a network designed purely for a digital world. A world that is now here. The drivers of that vision were a celebration of global diversity and a total focus on creating an organisation that could best deliver creativity, innovation and agility, the keys to success in a digital environment.
On 19th of May 2010 Aegis Media announced that it has created a new structure for Isobar, its digital marketing services division, in order to better align itself with a growing client demand for full service solutions in the digital space.
