News from the Sheep World
Extra, extra, get the latest scoop on all sheep matters worldwide! Or have a peek into history lane and check out what them olde sheep were doing back in the days.
Latest news / 2008
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18th December
Do your own Canard!
Wanna create your own false piece of news? Pick an interesting picture and pimp it as you like - do your own Canard. It's worth while, you can win a Canon 400 D camera!
4th December
Twilight Your Nokia
Discover Twilight together with Nokia 5310 XpressMusic, download exclusive mobile content and create your very own tribute to Twilight. The Winter's most exciting movie premiere is here with a lot of charming activities!
13th November
Jam While You Cook!
The Kitchen Jams is a launch campaign that introduces the food lovers website tiesydameen.fi. Play the delightful game! Chop vegetables and cook a proper soup in a certain amount of time. Avoid wrong kinds of vegetables by using the lid. Might sound easier than it is!
7th November
Cooking has never been more inspiring!
No more problems on deciding what to cook today. HK Ruokatalo and White Sheep have created a website that is an active forum for all the food-loving people. It gathers a wide range of various tips, recipes and nutrition-related information. Also, the site includes bespoke video content: e.g. Jyrki Sukula, the Creative Director of HK Ruokatalo, demonstrates how to cook better and how to improve one's culinary skills.
14th October
A dashing kick-off for the Greens
It is election time. To share the world wide green movement in an unconventional way, a captivating campaign site based on UGC is now launched - a forum for the candidates to present themselves but also for the citizens to share text, audio and video clips. The digital experience is strongly interactive and built around the campaign theme, boldness.
24th May
Love is in the air!
It´s all bees and honey at the Sheep stable as we have found some very lovely new partners (erm, clients if you will) in crime. Look out for new mind-expanding work for: HK-Ruokatalo, Nivea (Beiersdorf), iittala Home Shopping, Hackman and Visit Sweden.
Also a warm hug to the new SS-08 sheep: Simo, Esa, Markus N, Elina, Markku and Sami B. It´s all sheep luv, babe.
12th May
Big Naturals Cloetta Fazer Style
The latest addition to the Tutti Frutti family comes straight outta the forest/jungle. The candies are made from nautral flavours and contain no additivies. The digital experience features a beautiful silky smooth parallax forest which acts as a realtime sequencer! Add sounds, mix it up, record your own ambient soundscape and download it for your pleasure.
Geek facts: built with Flex/AS3 the site features a massive backend backend powered by a custom J2EE sound engine for mp3 rendering.
15th March
Expedition Crowdsourcing
The next step in the launch of the Finnmatkat Flex concept is now live! We created a smart launch campaign that gets the crowds talking, thinking AND voting. The new Expedition Flex site uses UGC to invent new combos and themes for travelling - rated by fellow travellers. Over 3200 travel plans and explanations nicely ordered based on popularity. That''s what we call smart 2.0. Off you go!
3rd March
Final Countdown to gradness
A Grand don't come for free but the sheep crew is proud to have three works on the tight shortlist for Grand One 2008. First a nice online ad for Peugeot 207, next the infamous Vadelmasuklaa feat Stig Dogg with Skandaali & al and last but not least the Gommi & Pommi TV licence campaign with SEK. Cheer y'all at the gala on the 13th in Apollo, Helsinki.
Grand One finalists »
UPDATE: Vadelmasuklaa Play won the best viral category and is shortlisted in the New York Festivals innovative advertising category. Bottoms up!
22th February
Best of the breed
The Pantilliset campaign site part of the PET launch is to be awarded in the Grafia's Best of the Year 2007 (Vuoden Huiput) competition. Our co-op with Skandaali and Stig Dogg will also hit the yearbook. Champagne, please?
UPDATE: Vadelmasuklaa Play won the most wanted category, integrated marketing! And Pantilliset.fi got a merit award too. Cincin!
18th February
IVANAhelsinki goes Paris, pt.2
Paola is little miss sunshine no more. The novel IVANAhelsinki re- positioned brand builds on melancholy, sinister and dark themes from our everyday life. The autumn collection was presented in the Ritz Hotel during the Paris Fashion Week 2007 and we've just received the news that Ivana is going to present their latest collection on the the Paris Fashion Week 2008 as well! Congratz, White Sheep is proud to be trusted partner in crime for THE hottest fashion label from Finland.
10th January
White Sheep & isobar
So it's official now. We are very honored to announce that we have joined the infamous Isobar familee. Consisting of the best of the breed digital agencies (such as Farfar and Glue) it is the world's first genuinely global full service digital marketing network. We are now 2740 people in 92 offices in 38 countries and ranked as the number 1 digital agency by independent research company Recma! Isobar has sought to create a very different agency model designed specifically for the digital world, with a structure that drives innovation, creativity and agility in a culture of sharing and collaboration.
In Finnish media:
RE: Media
M&M
the isobar story
1st January
Welcome Citizen PET!
The removal of surtax on packaging that can be utilized as raw material brought the light PET bottles in the deposit-refund system for beverage containers. Throughout 2007 we worked with BTL activites in retail and HoReca, this year the consumer campaign started with print ads adn advertorials, TV, cinema, radio and Internet advertising.
NEWSFLASH! Pantilliset.fi has been selected to be one of the awarded entries in Best of the Year and by the end of January, 76% of Finns had heard about the new disposable plastic bottle!
