“The best of the best” campaign among the best of the best
Our recruitment campaign for White Sheep and the rest of the Aegis family – Carat, Vizeum, iProspect and Posterscope - has been shortlisted for an Effie Award. Recognizing that the best ad industry folk are self-centered, self-Googling narcissists, we decided get their attention with a campaign that focused on... what else, their own Googling of themselves. It worked, and we hired over 30 top-notch ad people. A bunch of them will be at the Effie Awards Finland ceremony on Oct 27.