Would you go to work without any make-up?
on 6.6.2011 38 325 finnish people did. In a Facebook campaign event for Joutsenmerkki, the Nordic Ecolabel, we challenged finnish people of all ages to go to work without make-up on the behalf of environmentally friendly cosmetic products. Noticed in both online and offline media, the message spread quickly and activated responses from over 80 000 people. A strong message for Joutsenmerkki to take to cosmetics manufacturers!