Danone Actimel
We have worked together with Actimel since late 2007 deepening the consumer relationship and lowering barriers for new users. To start with we coined the 4-seasons concept which alters the user-experience depending on the season.
WE've then added on user generated content (UGC) modules, started a loyalty programme, done PPC campaigns, optimzed the Flash experience for Google (SEO) and analytics.
The latest addition to the family is ActiKids, which was launched in august 2008 as an own entity with entertaining minigames for kids and adults alike.
