Flirt tempts you to new scenarios
B2C, campaign, Flash, UxD, concept
Hackman has always been a forerunner in the cutlery market and Flirt is yet another "first in Finland" milestone. Boasting a wide range of innovative colours and novel shapes and ideas to cutlery and servers. Flirt is also unique in that every cutlery and serving item can be purchased individually Mix n match as you like! We created a stylish approach which played around with the differents sets "Hello, Hei and Hola" in both online advertising, a campaign site and a very targeted DM. The printed mailing was mailed to 18 y.o. students one month before graduating with a menu where you could tick off your favourites and hand it over to your relatives to receive gits that you actually want. The results are overhelming: with the first campaign we reached the Finns over 60 million times with online advertising (!), which means that many people saw the Flirt launch over 20 times in online which gave it a better recall online than in large print spreads. The sales followed and Flirt managed to flirt itself into the Finnish lives.
