Hackman Matador
B2C, campaign, Flash, UxD, web advertising, UI
The Matador pan features an unique Ceratec coating which is a technological and functional innovation by Hackman. The campaign builds around the endurance and the new design of the Matador frying pan that can take more heat (over 1000c!) than your stove! The creative solution is built around the product backed up by strong, glossy black visuals with flames ? that can't go wrong, now can it? In order to build a continuos dialogue we ran a simple poll with a competision simply asking what the users preferably fried on their pan. These insight were then segmented to get the right key differentiation variables for the upcoming Pan Selection Tool. The results were very good. Digital drove people to retail where Hackman ran several promotional campaigns to boost sales. From all respondents 36 % decided to opt in for more info from Hackman. And naturally we gained over 40 million eyeballs using PPC based networks as well as CPM based specialist media. Have to love a brand that is so HOT HOT HOT!
Creative Solutions
This project contains Online Ads. Please enable JavaScript and update your Flash Player, for free here, in order to see the ads.
