Pan selector
concept, B2C, service, campaign, Flash, UxD, UI, web advertising
Hackman's pan campaign aimed to raise the awareness of the Hackman products and to clarify the differences between the cookware product ranges among the target groups. The engaging selector asks different questions on cooking habits, desired pan weight, dish washing habits and design taste - and recommends a pan. The visitor may also enjoy the cooking tips narrated by the famous Finnish chef Aki Wahlman and the chilling cooking music. To get even more inspired, the visitor can easily link to HK Ruokatalo's recipes. Thereby it is easy to make a decision to purchase on the e-store.
