Miele
The traditional German home appliance company wanted to do something to bring their message to the target group that isn't so aware of their brand, the 20+ young people starting their independent life. WS created an addictive advergame for everyone. Elements of the campaign A simple but highly addictive cleaning game utilising the Miele vacuum cleaners taking visual cues from the TVC aired during the campaign, creating a unified brand experience introduce the products in a interesting environment PPC display campaign to drive traffic to the site Results - 14 098 views of game start, 8 559 views of the last level - 10 787 individual entrants to the competition to win a vacuum on the site, 1 907 marketing permissions, 573 referrals to the Miele product site
