Efficiently clean
B2C, campaign, Flash, advergame, concept, UxD, UI, web advertising
The cleaning-inspired campaign site was created with multiple purposes: - To raise the awareness of the Miele brand - To introduce the products - To give the consumers an opportunity to spend time with the brand - And, to inspire them to visit the www.miele.fi web site Most of all the goal was to give a reason why to buy a Miele vacuum cleaner although it is a bit more expensive - communicate about the exceptionally high Miele quality. To increase the level of engagement with the brand White Sheep created a microsite that introduces both the S4 range (compact cleaners that are reliable, stylish and perfect for those with limited storage space) and S5 range (full sized cleaners that boast an amazing 2200W of cleaning power). The addictive vacuuming game challenges the player to better their performance with each try - to clean faster and more efficiently. The shared visual premise with TVC and web site links each other together for a strong brand experience.
Creative Solutions
Screenshots (6)
This project contains Online Ads. Please enable JavaScript and update your Flash Player, for free here, in order to see the ads.
