Nivea
Nivea markets their products for both sexes so the ideal way to reach target group was to create different approaches for both. The media plan and right channels were worked out in tight co-operation with Carat, Nivea's media agency. Selected achievements For men: Nelonen / Finnish Hockey League co-op, 8 month campaign: partnership with three bursts, activating the very challenging male TG For youngsters: Mad Hair Day community at (Finland's leading social media site) IRC Galleria, launch of Nivea's new product line of hair styling products For women: an ongoing "Meikkivinkki" partnership at MTV3 Beauty section (portal of Finland’s largest commercial TV channel) targeting women. Bought display media is used in community sites for continuous traffic within community.
