Palpa
PALPA administers the recycling of beverage packages and promotes recycling in Finland. White Sheep has been PALPA's lead agency in all marketing communications and BTL activities since 2005. Selected achievements - Design of current recycling signage used by all Finnish beverage producers and breweries - Very successful introduction of the new recyclable PET plastic bottle in 2008 (2007/pre launch activities: Sept 37%, Oct 60%, Jan '08 76% and 90% awareness end of year) - Continuous BTL communications for retailers, HoReCa and suppliers - Ongoing marketing communications: PALPA (B2B, BTL, service design), Pantilliset (B2C, service design, digital and traditional advertising)
