Paperinkeräys
White Sheep has designed and executed Paperinkeräys Oy's marketing communications since 2005 - many of these years have been challenging for the Finnish paper industry. Selected achievements - recycling rate of Finns at a top level worldwide, 95% of Finns say they recycle paper - doubling the sales of larger collection bins in Southern Finland and a nationwide deal for all properties governed by SATO - sales of recycling systems for property managers concluded succesfully, next onto the next target group: municipal owned properties (2010) - grade for the functionality of the Paperinkeräys recycling system given by consumers: 8.8/10 (June 2009 / TOY) - ability to request the emptying of the collection bins via SMS and the web (daily requests) - service design for the Paperinkeräys web site, with sections for each TG - the minister of environment as the face of Paperinkeräys's campaign - twice - communication on the ecological responsibilities of every citizen with specific bursts: on the national Environment Day and for the Baltic sea to name a few
