Vartti
Vartti is the weekly free sheet from Sanoma City Papers. Their website vartti.fi needed a boost in awareness and emphasize the "citizen journalist" aspect of the paper. WS concepted a UGC based solution where users can create their own false piece of news - the exact opposite of what Vartti does, "Do your own Canard". And suggested the slogan "Eyes Of The City". Selected achievements - over 20% of visitors created their own Canard - over 1 700 Canards in the gallery - included in the Vuoden huiput 2008 year book showcasing the best of advertising and graphic design of the year
