Visit Sweden
Visit Sweden is the official digital channel for tourism and travel in Sweden. WS have created two consecutive marketing launches, for Gotland and Stockholm to raise awareness and of course attract more Finnish tourists! Digital activities have been supported by print and outdoor solutions. Both launches were in co-operation with local operators and shipping companies. Selected achievements - First year (2008) raised the passenger amount to Gotland 28% percent - Second year (2009) maintaining the utilization rate of airplanes at 75% in spite of the economic recession and the amount of business travelers falling
